Big things come in small packages...

Big things come in small packages...

Big things come in small packages...

BEING SMALL IS OUR SUPERPOWER.

Size doesn't matter. Just ask the dwarf mongoose, our endearing little totem. It's Africa's smallest mammalian carnivore and overcomes its diminutive stature with intelligence, working co-operatively in a group, as a collective, to survive and beat the odds. That's why we love it.

The Safari Collective is a boutique marketing and brand agency designed to meet the needs of the African safari industry. We work with you to make your brand clearly visible, using a range of content-based marketing and brand development services, calling on our partners and an extended team of specialists as required.

We play to our strengths, not our size. Our biggest strength is our expertise. Our core members have a combined experience of 40 years in the safari sector and our partners and the extended collective of people we work with easily take that figure into the hundreds.

WE ARE DRIVEN BY PASSION.

It's a passion for tourism, for safari and for Africa, and one we are only too happy to share. We've got an impressive set of skills that range from award-winning writing and content creation to marketing, brand-building and website design and development. 

Our collective also offers expertise in digital marketing, email marketing, business development, sales, representation, specialised analytics, social media management and advertising, making us a one-stop marketing shop for your safari brand.

WE CREATE BRAND MAGIC.

Most importantly, we are storytellers, because we know that when it comes to effective marketing, content is absolutely king. Identifying and sharing your stories helps you to build your brand and get it recognised.

By creating engaging, original content for your website, your blog, newsletters and your social media platforms we help your business to stand out and shine.

Telling your stories... Building your brand

When it comes to effective marketing, everything starts and ends with effective content and well-placed words. Each piece of content should reinforce your brand and everything it stands for, whether it's on a website, blog, social media post, newsletter or email update. Exceptional marketing and brand management focus on what makes your business unique, turning those standout qualities into stunning websites and content pillars that work seamlessly across every platform and touchpoint. 

It’s about more than just a logo or a tagline - it’s about crafting a brand voice that speaks directly to your target audience, encapsulating who you are, what you do, and why you do it. Words have power, and when wielded responsibly and consistently, they create trust, drive engagement, and build long-term loyalty. 

Great marketing doesn’t just tell your story - it makes people listen. And that’s the real key to success.

PEOPLE. PLACE. PASSION.

These are the three things that inspire the websites we build, the marketing content we create for you and the services we provide, be it the written word in website copy, blogs and social media posts; visually, through images and video or through paid campaigns and in-depth analytics.

PEOPLE

We tell their stories, whether they're key staff members, the men and women working on the frontline of conservation or living in local communities.Theirs are often inspirational journeys that have overcome countless challenges and deserving of sharing.

PLACE

We craft tales about the incredible African wilderness and its legendary wild fauna and flora. Indeed, wild Africa has an endless supply of stories begging to be shared, and if you know where to look and understand how everything is connected, those stories virtually tell themselves!

PASSION

We share some of the amazing, life-changing experiences that being on safari produces. We're able to do this with considerable applomb because we've quite literally been there and done that, so write from the heart and create with the benefit of personal experience and a deep understanding of what makes a great safari!

OUR HISTORY.

OUR PEOPLE.

From its dedicated founding members to its hard-working partners and associates, The Safari Collective is all about one thing - your safari brand's success. Together we work as a winning team to enhance your bottom line and position your business head and shoulders above its competitors. When you work with The Safari Collective you are tapping into a well of phenomenal experience and impressive skills, all of which are at placed your disposal. From wordsmithery and serious marketing credentials to masters of sales and business development, our team is your team.

The safari brands we work with...

From well-established and lauded DMCs to respected safari lodges and camps and inbound and outbound speclialist tour operators in both Africa and the rest of the world, we work with some truly exceptional safari brands. We have also assisted a number of safari start-ups to build their brand from the ground up and launch to a waiting world, and have rebranded several high profile businesses, creating new websites, corporate identities and social media content that better position them for success.

Some of our past clients

We'd love to hear from you...

Dropping us an email, WhatsApp message, picking up the phone, clicking on the button underneath this paragraph or completing the contact form in the footer below is the first step on the next phase of your safari brand's journey. We're waiting to chat to you to see how we can add value to your business and help you take it to the next level. Let's do this!