Size doesn't matter. Just ask the dwarf mongoose, our endearing little totem. It's Africa's smallest mammalian carnivore and overcomes its diminutive stature with intelligence, working co-operatively in a group, as a collective, to survive and beat the odds. That's why we love it.

Being small is our super power.

The Safari Collective is a boutique marketing and brand agency designed to meet the needs of the African safari industry. We work with you to make your brand clearly visible, using a range of content-based marketing and brand development services, calling on our partners and an extended team of specialists as required.

We play to our strengths, not our size. Our biggest strength is our expertise. Our core members have a combined experience of 40 years in the safari sector and our partners and the extended collective of people we work with easily take that figure into the hundreds.

We are driven by passion.

It's a passion for tourism, for safari and for Africa, and one we are only too happy to share. We've got  an impressive set of skills that range from award-winning writing and content creation to marketing, brand-building and website design and development.

Our collective also offers expertise in digital marketing, email marketing, business development, sales, representation, specialised analytics, social media management and advertising, making us a one-stop marketing shop for your safari brand.

We create brand magic.

Most importantly, we are storytellers because we know that when it comes to effective marketing, content is absolutely king. Identifying and sharing your stories helps you to build your brand and get it recognised.

By creating engaging, original content for your website, your blog, newsletters and your social media platforms we help your business to stand out and shine.