This is a blog we created for Baobab Ridge - a luxury safari lodge in South Africa's Klaserie Private Game Reserve, part of the Greater Kruger National Park. It's what we call a "legacy story" - focusing on a key member of staff and sharing their life's journey. Enjoy the read!
This is a blog we created for Nimali - a collection of three luxury lodges in Tanzania's Tarangire National Park and the Serengeti offering guests "Safaris for the Senses". Enjoy the read!
Every so often we like to share some of the work we do for our clients and the stories we create for their blog pages. This is a blog we created for Zafaris - a Cape Town-based inbound tour operator specialising in customised safari itineraries for international travellers... Enjoy!
We're driving home our commitment to sustainable tourism and the pillars it's built upon. We call it "content with conscience" and it highlights the importance of sharing the passion that underpins your brand and the stories that really make a difference.
It's a simple question - is your website doing what it should be doing? There's so much more to websites than looking good and sassy design, so here are some helpful tips to help you answer this hot question and give you ideas as to where you could improve your website performance...
Don't forget that the rules for creating content apply to internal and external communications too! Writing for more formal purposes often tends to get overlooked, so the next time you have to email a client or pull together a proposal for an important stakeholder or potential partner, take the following kernels of wisdom into account...
It's absolutely essential to keep updating your website, not just for SEO purposes (which should always be a priority) but to engage with your clients and stakeholders about how your business is doing and what you are doing. Now is not the time to go dark. Far from it, you need to be a guiding light now if you want to continue doing business in the future.
It's important when marketing to tell your stories, sharing how the natural world inspires you, motivates you and teaches you humanity. Dig through your image archives and find photos that capture wild Africa and her incredible spirit, share them on social media, tell people why you are sharing them and what they mean to you...