Brand services

Brand services

The Safari Collective

Brand services

BRAND DEVELOPMENT & MANAGEMENT

SAFARI MARKETING & BRAND SPECIALISTS

BRAND DEVELOPMENT & MANAGEMENT

BRAND DEVELOPMENT & MANAGEMENT

Finding your identity

What is a brand? It's a simple question, but one that far too many businesses aren't able to fully answer. Your brand is not your logo or corporate identity... These are things that affect a brand but are not actually a brand. In reality, your brand exists only in your customers' minds and is based on all of the interactions and experiences a client has had with you, your company and your product. So when it comes to building and managing your brand, there's a lot to think about!

UNDERSTANDING YOUR BRAND.

Every time someone interacts with your business, whether it's on social media, on your website, over the phone or email, or in person, that interaction tells a story that adds up to an overall picture of what your company represents and how it presents itself to the outside world.


So it's important that you and your staff understand what your brand is - what your business represents, what it does and does not do, what it aims to grow into and what it stands for. 


You need to create your brand message and share it with everyone who is involved with it. Your entire team needs to live it and represent it at every stage of every interaction with a client

KNOWING WHO YOU ARE.

Brand awareness begins inside a business. You cannot hope to make others aware of your brand if you do not fully understand it yourself. 


We help you to unpack your brand, understanding every nuance of it, determining what it is and where it's headed. We help you craft your vision, mission and value statements that underpin your brand message and brand voice. 


We work alongside you and your team to achieve 100% brand awareness in your business before sharing it with the outside world, developing your brand voice along the way. 


And because we understand the industry your business operates in, we are able to share our wealth of experience with you to enhance and properly future-proof your brand.

Defining who

you are...


Every time someone interacts with your business, whether it's on social media, on your website, over the phone or email, or in person, that interaction tells a story that adds up to an overall picture of what your company represents and how it presents itself to the outside world.


So it's important that you and your staff understand what your brand is - what your business represents, what it does and does not do, what it aims to grow into and what it stands for.


You need to create your brand message and share it with everyone who is involved with it. Your entire team needs to live it and represent it at every stage of every interaction with a client.


Brand awareness begins inside a business. You cannot hope to make others aware of your brand if you do not fully understand it yourself.


We help you to unpack your brand, understanding every nuance of it, determining what it is and where it's headed. We help you craft your Vision, Mission and Value statements that underpin your brand message and brand voice.


We work alongside you and your team to achieve 100% brand awareness in your business before sharing it with the outside world, developing your brand voice along the way.


And because we understand the industry your business operates in, we are able to share our wealth of experience with you to enhance and properly future-proof your brand.

Mapping your brand's DNA

Building a brand is a process that begins with unpacking your business, looking at what you do, why you do it, how you do it and what you stand for. It's the first step to building your brand's DNA by getting you to understand exactly who you are! We like to run a brand workshop with you and your team to work through this process together, so that everyone is on the same page.


We create your vision, mission and value statements and then comes your branding itself - your logo, colour scheme, fonts - all of the things that make your brand look good. Next up is your brand voice - we help you develop it until we get a tone that fits you to a tee, finally rolling everything out across all of the places your brand comes into contact with the public - those all-important touch points - ensuring absolute consistency wherever your brand is seen.

AN OVERVIEW OF OUR BRAND SERVICES:

We work with you to clearly set out your vision, mission and value statements so everyone in your business understands who you are, what you do and what your goals are. We do this through either a half-day or full-day brand workshop with key members of your team.


Logos, colour schemes and brand style are components of your corporate identity. We help you develop each of these and shape the way your brand will speak to your target markets, choosing a tone and style that fit and reinforce your brand's vision, mission and values.


Once your brand has been mapped and we have identified your brand voice and the tone of that voice, we ensure your brand is represented consistently across every platform your business uses, making sure your brand voice is clear and easily understood.


  • Achieving brand consistency


    We ensure your brand is represented consistently across every platform your business uses, making sure your brand voice is clear and easily understood.

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