The Collective

The Collective

The Safari Collective

The Collective

OUR PEOPLE. YOUR TEAM.

SAFARI MARKETING & BRAND SPECIALISTS

OUR PEOPLE. YOUR TEAM.

OUR PEOPLE. YOUR TEAM.

A wealth of experience to draw from

Our people are an extended team of safari specialists with an incredible array of skills. Our core members are award-winners and trail-blazers in their own right. Our partners are business development, sales and representation gurus, social media management moguls and in-depth analytics experts. We also work with talented graphic designers, digital geniuses and a network of consultants who all contribute to crafting customised marketing collateral. All of which means that when you work with The Safari Collective, you get to tap into a marketing dream team with an incredible combined experience!

OUR CORE MEMBERS

Sharon is an award-winning travel, tourism and conservation writer, journalist and filmmaker who has worked in the tourism industry for more than three decades, specialising in the safari sector. She has also been a successful tour operator and industry representative, serving on the Exco of the Southern Africa Tourism Services Association (SATSA) as the chairperson of its Gauteng chapter. A consummate wordsmith, communications, marketing and brand specialist, Sharon has worked with some of the major names in the safari industry and has visited more than 200 lodges and camps throughout sub-Saharan Africa in her role as a journalist, travel writer, safari expert, consultant and explorer.


Luke is a talented website designer and developer, lending his considerable creative and technical expertise to our portfolio of impressive sites. Experienced in back-end development and the intricate optimisation of website content as well as management and maintenance of websites, Luke also has a great eye for clever and often pioneering design and is an absolute perfectionist. He is a certified Duda developer and creates all sites we work on from scratch, rather than working on stock templates, customising each page effortlessly. He works closely with our clients to help them understand the basics of content management systems, training staff on a needs basis.


OUR PARTNERS

We work with like-minded owner-run partner businesses and brands that make a unique contribution to the overall services we offer and have immeasurable enthusiasm for what they do and how they do it. They are innovators, blazing a trail in their chosen spheres, adding untold strings to The Safari Collective's bow, working with us to create a veritable safari marketing dream team!

Wanderlust BDC

Headed up by business development and sales maestro Edwin Steyn, a veteran of the African safari industry with more than 25 years' experience, and successful marketing aficionado Ti-ani Steyn, whose roots are in corporate South Africa, Wanderlust BDC caters to a select stable of clients, from luxury lodge collections to private air charter companies and DMCs. 


Offering a personalised approach to growing safari businesses through targeted sales strategies, trade representation and brand development, backed up with cutting-edge social media and email marketing management and in-depth analytics under the Social Safari monicker, Wanderlust BDC's range of services dovetail perfectly with The Safari Collective's offering. 


We work closely together on a rapidly growing range of exciting joint projects with shared clients, creating a dynamic partnership for prosperity.


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